There are so many ways to use color in your feed. Scrolling through their feed is a bright, happy burst of color. Take a look at the above transition from blue to purple to pink. Their use of color and pattern turns their Instagram into a revolving rainbow, focusing on one color for 6 to 9 posts before they move on to the next color in sequence. Sprouts Farmers – 170k followersĪs a grocery store focusing on produce and healthy eating, Sprouts takes visual cues directly from their produce to create a gorgeous grid of rainbow hues. Try sharing employee spotlights regularly and consider creating an Instagram Story highlight specifically for team outings and celebrations like work anniversaries, events and more. You can also include the rest of the team to help showcase your culture.
Make it a priority to highlight the people in your organization, such as the owner, CEO or founder. It just goes to show that no matter how big you get, you can still have that down-home feeling and community around your business. If you take a look at their Instagram Story highlights, you’ll see “F R E D D Y” listed as one of the optionsīy highlighting their popular owner, Freddy’s is creating authentic content that is true to the brand’s values. Their Instagram is filled with delicious photos of their food, and yet they still make it a priority to highlight their owner, Freddy. Freddy’s Frozen Custard & – 41.8k followersįreddy’s Frozen Custard & Steakburgers is a large chain restaurant with locations around America. Here are a few of the best brands on Instagram in the restaurant space that really stand out. A recent study on social media benchmarks found that the food & beverage industry sees a 1.690% average engagement rate per post, compared to only 0.120% on Facebook and 0.058% on Twitter. Here are a few different brands that really stand out. We all love to look at yummy food pics, right? So it’s no surprise that food and restaurant brands do really well on Instagram. Best food & restaurant brands on Instagram
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